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When Marketing Becomes Part of Patient Care

By August 5, 2026August 6th, 2026No Comments4 min read

New Podcast Episode Explores How Ethical Marketing Builds Trust and Improves Access to Behavioral Health Care

In the latest episode of Disruptors at Work: An Integrated Care Podcast, special host Dr. Brandy K. Biglow, Doctor of Behavioral Health (DBH) program alumna at Cummings Graduate Institute for Behavioral Health Studies (CGI), is joined by Dr. Jeremy Henderson-Teelucksingh, CGI DBH program alum and Kat Vasquez for a conversation about the role of marketing in behavioral healthcare. They discuss how clear, ethical, and patient-centered marketing can help providers build trust, reduce confusion, strengthen their brand, and connect more people with the care they need. The conversation also explores the unique challenges behavioral health professionals face when promoting their services, the importance of visibility and accessibility, and practical ways organizations can improve their messaging without losing sight of their mission. By reframing marketing as an extension of care, this episode shows how thoughtful communication can support stronger patient engagement, better access, and more meaningful health outcomes.

Thank you to our subject matter experts:

      • Dr. Brandy K. Biglow, DBH, LMHC, CCTP, CIMHP
      • Dr. Jeremy Henderson-Teelucksingh, DBH, LPC/MHSP, LCMHC, NCC, CCMHC
      • Kat Vazquez

 

About the Subject Matter Experts:

Dr. Brandy K. Biglow, DBH, LMHC, CCTP, CIMHP

Dr. Brandy K. Biglow, CGI DBH program alumna, is the CEO and co-founder of Renovation Integrative Health, LLC. She has served as a mental health professional for 12 years, where she has supported others in her role as a counselor, clinical supervisor, and licensed clinical program manager. She is a burnout expert, a licensed mental health counselor and supervisor for mental health and marriage and family therapists in Florida, a certified clinical trauma professional, a certified integrated mental health practitioner, a certified individual coach, and a certified group coach. Dr. Brandy uses an integrative health approach infused with humor, empathy, and current information from research (anecdotal and qualitative). Prior to her career in mental health, she educated and supported students as a certified K-12 Exceptional Education teacher for 10 years. Brandy is passionate about her work: supporting people on their journey to design a life of harmony, continuing to establish to status and significance of Doctors of Behavioral Health in the United States and globally, and advancing the model of integrated behavioral health. Her long-term goals are to open an integrative health clinic.

Dr. Jeremy Henderson-Teelucksingh, DBH, LPC/MHSP, LCMHC, NCC, CCMHC

Jeremy Henderson-Teelucksingh, CGI DBH program alum, is a counselor, leadership and management coach, and corporate and community human relations consultant. As a counselor, Jeremy works with adults (individuals, couples, and families) who experience PTSD/trauma, abuse in the context of family relationships, anger, obsessive-compulsive disorder, anxiety, relationship issues, and more. Jeremy also works with the LGBTGEQIAP+ community (teens and adults) and is an “out” counselor with a history of diversity, equality, inclusion, and belonging advocacy. Jeremy approaches counseling from a multicultural and social justice viewpoint and has lived and worked in many US states and countries, which Jeremy draws from to understand the client’s unique experience.

Kat Vazquez

Kat Vazquez is a brand strategist and Marketing Director with a passion for turning powerful ideas into compelling stories that move people to action. As Director of Marketing at Renovation Integrative Health and Owner/Director of First Impressions Studios, she operates at the intersection of brand strategy, content marketing, and video production. She helps visionary leaders clarify their message, build their audience, and grow their impact. Kat brings a multi-platform fluency to every engagement, drawing on frameworks from StoryBrand by Donald Miller, Alex Cattoni, Rachel Pedersen, and Chris Do to craft campaigns that convert. Whether she’s developing a full brand strategy, leading a multi-day production, or building a launch sequence from scratch, her work starts with one truth: you can have the best offer in the world, but if the right people don’t hear it in a way that moves them, it doesn’t matter. When she’s not crafting strategy or behind a camera, Kat is fueled by a love of travel, culture, and the stories she learns and gets to tell through her travels.

Testimonials

“As a member of the AAPI community, I’m very familiar with the barriers to mental health services and the need to break through the glass wall of cultural stigma that prevents many from receiving potentially life–saving treatment. I was the only Asian American person in my master’s cohort, the only Asian American person in many of my clinical work settings, the only Asian American person to walk into many of the professional settings that I pushed myself to show up to. In my current practice, I’m constantly reminded by my patients of how difficult it is to find an Asian American mental health provider, though this reminder constantly informs me that more needs to be done for my community. Day after day, I read stories of Asian American people who die by suicide as a consequence of our culture’s avoidance of mental health topics. As a DBH, my biggest goal is to use my expertise in whole–person care to amplify the conversation around mental health and help my community understand that mental healthcare is not a privilege that we are not entitled to, it is a crucial part of our healthcare that will manifest differently in us than what many Western psychology or psychiatry textbooks will describe, and that our unique experience of mental health issues are valid, important, and is time to be part of the larger conversation.”

Willam Chum, LMHCDBH Candidate, Cummings Graduate Institute for Behavioral Health Studies - September 16, 2022

“The Doctor in Behavioral Health (DBH) program has changed my understanding of the subject and career path. Before this academic journey, my knowledge of behavioral health was primarily theoretical, including essential ideas and methods. However, the DBH curriculum combined intense academic research with practical application, helping me understand behavioral health from multiple angles. Recognizing mental health as part of total health changed my perspective. The biopsychosocial model, which showed how biological, psychological, and social variables affect mental health, was stressed in the DBH curriculum. This comprehensive approach made me realize how complex human behavior is and how important it is to address mental health issues. Effective interventions must target the individual’s surroundings, relationships, and life experiences, not just symptoms. The curriculum also gave me enhanced evidence-based practice training to execute successful solutions. Studies methods and data analysis classes improved my critical thinking and allowed me to evaluate and apply behavioral health studies. This gave me the confidence to contribute to the field’s knowledge base through practice and research.”

Dr. Rhea Hill, DBH, LPCDBH Alumna, Cummings Graduate Institute for Behavioral Health Studies - February 17, 2025

“This program will change how you present to the world, not just as a professional but as an individual. Understand this is work but the work is worth it and the journey is undeniably transformative. If you are seeking a doctorate for the title, this is not the program for you. If you are seeking a doctorate to interrupt and disrupt the course of healthcare, then this is the program for you. You won’t find a more supportive program with professors who are dedicated to your success and your education. This program is not about the regurgitation of information. It is about the appropriate applied application of knowledge and information to push forward and become an advocate for equitable and quality care for all.”

Brandy K. Biglow LMHC, CCTP, QSDBH Candidate, Cummings Graduate Institute for Behavioral Health Studies - February 5, 2024

“The Doctor of Behavioral Health (DBH) program has definitely transformed my understanding of behavioral health. Understanding the links between physical and mental health has taught how to make better treatment decisions. The DBH program has also given me insights that otherwise would not be possible and allows me to view individuals through a lens that I was previously ignorant of. This program has helped me grow into a more confident individual, provider, and parent.”

Cory H. Cannady, BCBA, LBADBH Candidate, Cummings Graduate Institute for Behavioral Health Studies - March 13, 2024

“The DBH program has reinforced my vision of viewing behavioral health (BH) as an integrated component of the healthcare system rather than a siloed service. As a practitioner in the focused BH realm of substance use disorder (SUD) treatment, I observe on a regular basis how identifying and serving SUD patients is often missed, ignored and stigmatized in primary healthcare, despite the fact that early intervention at these check-points often has the potential to intervene earlier and lessen the negative SUD outcomes frequently seen by the time a patient reaches specialty SUD services. Reinforcement received in my DBH program has motivated me to promote integration as a leader in my workplace and is a primary factor in considering the long-term trajectory of my individual career path.”

Kenneth L. Roberts, MPS, LPCC, LADCDBH Candidate, Cummings Graduate Institute for Behavioral Health Studies - November 5, 2024

“Graduating from the DBH program has influenced and enhanced my approach to addressing behavioral health challenges and making a difference in the field by preparing me to become a serious business owner. Through the DBH program, I understand now that becoming a business owner not only assists me in reaping the financial benefits of working for myself, but the program also offers me a sense of freedom to make a difference in an individual’s life.”

Dr. Rebecca K. Wright, DBH, LBA, BCBA, QBADBH Alumna, Cummings Graduate Institute for Behavioral Health Studies - December 18, 2024

“I have always wanted to pursue a higher degree but never found a program that met my needs. When I investigated the DBH program, I can honestly say I was excited. It was a program that would expand my knowledge in behavioral health but also how it relates to physical health. The philosophy of treating the whole person was exactly what I was looking for.”

Elizabeth Nekoloff, M.Ed., LPCC-S, NCCDBH Candidate, Cummings Graduate Institute for Behavioral Health Studies - January 16, 2025

“Prior to obtaining my DBH, I practiced behavioral health within the boundaries of behavior analysis. The DBH degree has given me the ability to broaden my scope of competence allowing me to provide a higher quality of care to my clients through a person-centered approach, while still staying within my scope of practice. I was in the beginning stages of opening my business when I enrolled in the DBH program which set my trajectory towards being a stronger leader. The program equipped me with essential healthcare leadership and entrepreneurial skills, allowing me to ensure high-quality services for my clients and foster a supportive work environment for our staff. It has also given me the confidence to expand my business and pursue other healthcare ventures, reaching a broader range of patients in need.”

Dr. Pauline Tolentino Pablo, DBH, BCBA, IBADBH Alumna, Cummings Graduate Institute for Behavioral Health Studies - January 21, 2025

“Although I have worked with many patients who have mental health diagnoses, or behaviors which make managing their medical diagnoses and day to day life difficult, the DBH program at CGI is broadening that knowledge and providing a deeper understanding of behavioral health and how best to help these individuals manage their health and improve their quality of life. This will allow me to provide and advocate for more meaningful and seamless integrated care, providing new tools for my intervention toolbox, and the confidence and skills to collaborate within and lead whole person focused interdisciplinary teams. I also anticipate building upon my knowledge as a nurse case manager and long time caregiver, as well as my personal passions and professional vision, learning about processes and operations, to be in position to start up and lead my own company one day, offering the services and care I know every person should have access to.”

Hollie Wilson, MSN, RN, CCMDBH Candidate, Cummings Graduate Institute for Behavioral Health Studies - February 11, 2025

“The DBH program will open opportunities for me to contribute to healthcare system innovation, particularly through trauma-informed care and integrated behavioral health settings. I will be better positioned to advocate for and implement holistic care models that improve health outcomes for underserved populations. Ultimately, this program will help me transition into higher-level roles, such as a director or consultant in behavioral health, where I can influence broader system changes and contribute to the future of healthcare delivery.”

DeKyn Rashad Peters, MPH-CHES,BSW/BA,APCDBH Candidate, Cummings Graduate Institute for Behavioral Health Studies - March 4, 2025

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